Hi. I’m Jacklyn Bunch.
I am a videographer, UX designer, and strategic planner.
I work with entrepreneurs and businesses who want to build their brand, expand their audience, and create content.
Latest from the blog:
Ideation is the third step in the design thinking process. After empathizing and understanding users, you then use this empathy to define the human-centered problem or problems. The third step is called ideate or ideation. Ideate is the part of the design process where you generate radical design ideas. Ideation is the process of exploring […]
First, we empathize with the users or customers who are using the product or service. We empathize by listening, watching, and understanding the end user. Then, we define the problem. The Define stage of the design thinking process is exactly what it sounds like. You cannot solve a problem without first understanding and defining the problem first. When a user has a complaint about a product or service, there is always a cause to the problem. What is causing the user to complain about the product or service? To put it simply, a user complaint + cause = problem.
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