What is SEO?

The short answer is search engine optimization. The world of search engine optimization is complex, but understanding even the basics can make a big difference in web traffic. From keywords, to links, and search engines, this blog will cover the basics of SEO. Search Engines Search Engine Everyone knows what a search engine is. It's … Continue reading What is SEO?

5 Ways to Improve Your Website

It's easy to get hung up on aesthetics when making a website, or any design. You might ask yourself, "What colors should I use? Where should I put my logo?" But good web design is more than that. Whats the key to a good website then? The short answer is UX. User Experience According to … Continue reading 5 Ways to Improve Your Website

UX Research Report

Over the past 7 weeks I have learned all about Usability Studies in my "Understanding Your Audience" class at Quinnipiac University. I read Understanding Your Users and UX Methods: A Quick Guide to User Experience Research Methods. This was the ultimate crash course and introduction to UX for me, and I had no idea what … Continue reading UX Research Report

Usability Testing

In recent posts I've talked about user research methods. Today's method is about usability testing. Usability testing is an observation of users attempting to complete a set of tasks with your product based on scenarios. Participants interact with the product as they think aloud, and user performance is evaluated. This evaluation is based on task … Continue reading Usability Testing

AS-IS and TO-BE Analysis

In web design, or any other product development process, User Research methods are performed to analyze and test usability, function, and performance of your product. There are several methods that can be deployed depending on your desired goal or outcome. The book, UX Methods: A Quick Guide to User Experience Research Methods is very handy … Continue reading AS-IS and TO-BE Analysis

Semantic Differential Analysis

When performing UX research methods, there are several choices and paths you can go down. In my last blog I talked about a method called the System Usability Scale. In short, that method is a great way to measure functionality and usability within a system. The method I'll be going over today is called the … Continue reading Semantic Differential Analysis