Text Analytics and Keyword Analysis

Today we’re going over Social Media Text Analytics for Business Intelligence. We will explain the several reasons why social managers analyze social text and will provide an example on how to perform a keyword search and analysis. Social Media Text Analytics Text analytics is used to examine and discover: sentiments, trends, intentions, stance, and concepts.…

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Social Media Metrics that Matter

There is a vast amount of information and data available when looking at social media metrics. Just because there’s so much data readily available, doesn’t mean that you need it all. Picking out what social media metrics to analyze should align with your business goals. If you’re new to social media analytics, this blog will…

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Aerie Social Media Audit

This week I performed a social media audit on Aerie. I already follow the brand on Instagram and Facebook, but was curious what their social presence looked like on other platforms. Aerie is a favorite brand of mine, because of their inclusivity and positivity on all body shapes and abilities. I analyzed their content on…

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How to Capture Your Reader’s Attention

You’ve written your blog, article, or paper– now what’s the best way to get it out into the world?

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What Impact Does Fake News Have on Our Democracy?

It all started with a tweet–
claiming that more than 1,000 mail-in ballots were discovered in a dumpster in Sonoma County, California.

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Content is King, but Context is God

What does Burger King and Representative Alexandria Ocasio-Cortez have in common? CONTEXT!

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