The average person views up to 10,000 advertisements a day. Whether we realize it or not, ads are everywhere. Advertising agencies and brands have gotten incredibly talented at blending their ads into native content. Magazine ads can look like a photo for an editorial piece and TikToks videos by influencers can be ads. The only … Continue reading When is Advertising Unethical?
This week I performed a social media audit on Aerie. I already follow the brand on Instagram and Facebook, but was curious what their social presence looked like on other platforms. Aerie is a favorite brand of mine, because of their inclusivity and positivity on all body shapes and abilities. I analyzed their content on … Continue reading Aerie Social Media Audit