How to Keep Your Information Private on Social Media

Scenario: "You are an online marketer. You mainly rely on email marketing and social media. A new prospect reaches out to hire you for her online consulting business. She uses her name for her branding. However, she is very much concerned about privacy issues in social media. She is overwhelmed with the idea of using … Continue reading How to Keep Your Information Private on Social Media

Location and Hyperlink Analytics

Location Analytics is the practice of mining the location of people and their data, and visualizing the results with mapping. GPS embedded in our phones provide location-based services to consumers and provide data to location miners. Location analytics can be helpful in understanding cultural behaviors, aiding in localized weather alerts, and many other safety hazards. … Continue reading Location and Hyperlink Analytics

Text Analytics and Keyword Analysis

Today we're going over Social Media Text Analytics for Business Intelligence. We will explain the several reasons why social managers analyze social text and will provide an example on how to perform a keyword search and analysis. Social Media Text Analytics  Purpose of Social Media Text AnalyticsKhan, Gohar- Social Media Analytics, 2018 Text analytics is … Continue reading Text Analytics and Keyword Analysis

Social Media Metrics that Matter

There is a vast amount of information and data available when looking at social media metrics. Just because there's so much data readily available, doesn't mean that you need it all. Picking out what social media metrics to analyze should align with your business goals. If you're new to social media analytics, this blog will … Continue reading Social Media Metrics that Matter

Analysis of a Social Post

Today we'll be touching the surface of social media analytics. So for those of you that are new to social analytics, this post is for you! I decided to analyze one of my favorite beer companies, Harpoon Brewery. They have fantastic beer and are employee owned! We're going to take a look at their Facebook … Continue reading Analysis of a Social Post

Paid Ads vs. Organic Posts

We've All Seen Paid Ads Social media advertising reaches their audiences either by pay-per-click (ppc) advertising, influencer generated content, or display ads. Most of the time, these ads reach you because you've been chosen as the brand's target market and this company is heavily paying for their ads to get in front of your eyeballs. … Continue reading Paid Ads vs. Organic Posts

5 Fool-Proof Methods to Drive Traffic to Your Website

Do you need an increase in web traffic? Or perhaps you don't have much traffic at all. Of course there are many new systemic ways to drive traffic, such as SEO, image optimization, and the like; but we can't forget about the older, fool-proof methods. Let's take a look at five strategies to help bring … Continue reading 5 Fool-Proof Methods to Drive Traffic to Your Website