Content Strategy Proposal

What is a request for proposal (RFP), and what is a content strategy proposal? A RFP is a document that companies use to solicit proposals, often made through a bidding process. The bidders are typically an agency or company interested in being a potential supplier or servicer and they are the ones to create a … Continue reading Content Strategy Proposal

Website Content Audit

Today I generated a website audit and report on a fantastic non-profit organization, The Elephant Sanctuary In Tennessee. The Elephant Sanctuary's website was analyzed for a content audit. Using the Screaming Frog SEO Spider, the website was audited for SEO, accessibility, and website structure. The website was additionally analyzed for accessibility using WAVE Web Accessibility … Continue reading Website Content Audit

What is SEO?

The short answer is search engine optimization. The world of search engine optimization is complex, but understanding even the basics can make a big difference in web traffic. From keywords, to links, and search engines, this blog will cover the basics of SEO. Search Engines Search Engine Everyone knows what a search engine is. It's … Continue reading What is SEO?