Tag: research
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Content Strategy: Where to Begin?
Content strategies are all about problem-solving. These strategies can focus on solving problems within a business, like easing the flow of communication or making a user-friendly website. On the other hand, content strategy can help solve business challenges and workflow issues. How Has Content Strategy Changed? The history of content management and strategy has been […]
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UX Research Report
Over the past 7 weeks I have learned all about Usability Studies in my “Understanding Your Audience” class at Quinnipiac University. I read Understanding Your Users and UX Methods: A Quick Guide to User Experience Research Methods. This was the ultimate crash course and introduction to UX for me, and I had no idea what […]
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Usability Testing
In recent posts I’ve talked about user research methods. Today’s method is about usability testing. Usability testing is an observation of users attempting to complete a set of tasks with your product based on scenarios. Participants interact with the product as they think aloud, and user performance is evaluated. This evaluation is based on task […]
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AS-IS and TO-BE Analysis
In web design, or any other product development process, User Research methods are performed to analyze and test usability, function, and performance of your product. There are several methods that can be deployed depending on your desired goal or outcome. The book, UX Methods: A Quick Guide to User Experience Research Methods is very handy […]
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Semantic Differential Analysis
When performing UX research methods, there are several choices and paths you can go down. In my last blog I talked about a method called the System Usability Scale. In short, that method is a great way to measure functionality and usability within a system. The method I’ll be going over today is called the […]
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