Content Strategy: Where to Begin?

Content strategies are all about problem-solving. These strategies can focus on solving problems within a business, like easing the flow of communication or making a user-friendly website. On the other hand, content strategy can help solve business challenges and workflow issues. How Has Content Strategy Changed? content strategy The history of content management and strategy … Continue reading Content Strategy: Where to Begin?

Why Responsive Design Matters

The way we access and interact with the web has vastly changed over the last decade. With the advancement of smartphones, designers had to change their websites to be accessible on smaller screens. Web designers had to find a way to adapt their websites for various desktop resolutions, tablets, and mobile devices. Creating separate versions … Continue reading Why Responsive Design Matters

Image Optimization and Why You Should Use It

If a web page takes more than 3 seconds to load, almost 50% of visitors tend to leave that site. According to Khatkar, image optimization is the only solution to this problem. From attracting visitors to reducing site load time, image optimization is an important part of building a successful website. If a web page … Continue reading Image Optimization and Why You Should Use It