5 Fool-Proof Methods to Drive Traffic to Your Website

Do you need an increase in web traffic? Or perhaps you don’t have much traffic at all. Of course there are many new systemic ways to drive traffic, such as SEO, image optimization, and the like; but we can’t forget about the older, fool-proof methods. Let’s take a look at five strategies to help bring…

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UX Research Report

Over the past 7 weeks I have learned all about Usability Studies in my “Understanding Your Audience” class at Quinnipiac University. I read Understanding Your Users and UX Methods: A Quick Guide to User Experience Research Methods. This was the ultimate crash course and introduction to UX for me, and I had no idea what…

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Usability Testing

In recent posts I’ve talked about user research methods. Today’s method is about usability testing. Usability testing is an observation of users attempting to complete a set of tasks with your product based on scenarios. Participants interact with the product as they think aloud, and user performance is evaluated. This evaluation is based on task…

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AS-IS and TO-BE Analysis

In web design, or any other product development process, User Research methods are performed to analyze and test usability, function, and performance of your product. There are several methods that can be deployed depending on your desired goal or outcome. The book, UX Methods: A Quick Guide to User Experience Research Methods is very handy…

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Semantic Differential Analysis

When performing UX research methods, there are several choices and paths you can go down. In my last blog I talked about a method called the System Usability Scale. In short, that method is a great way to measure functionality and usability within a system. The method I’ll be going over today is called the…

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System Usability Scale

As I begin my research into User Experience (UX) methods, I’ve had to narrow down which methods I’ll be using. A super handy book for reviewing these is UX Methods: A Quick Guide to User Experience Research Methods. In one of my last blogs, Website Overhaul, I talk about Olallie Daylily Gardens, the lucky website…

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