72% of Americans use at least one form of social media. Everyone knows what Facebook is, and why people use social media–there’s no need to explain that. But, why has the idea of analyzing social media interactions and gathering its data become so popular? Here’s the short answer: Analyzing social media data (social media analytics)…Read More
Today we’ll be touching the surface of social media analytics. So for those of you that are new to social analytics, this post is for you! I decided to analyze one of my favorite beer companies, Harpoon Brewery. They have fantastic beer and are employee owned! We’re going to take a look at their Facebook…Read More
This week I performed a social media audit on Aerie. I already follow the brand on Instagram and Facebook, but was curious what their social presence looked like on other platforms. Aerie is a favorite brand of mine, because of their inclusivity and positivity on all body shapes and abilities. I analyzed their content on…Read More
Social media is a powerful tool, and our phones have turned into pocket-sized computers. The way that people have consumed media has changed vastly over the last decade, and businesses need to keep up with the latest trends. According to Keith Quesenberry’s Social Media Strategy, we spend more time on our phones than watching television–spending…Read More
Hi, I’m Jackie. For those of you that follow my blog, I often talk about my graduate studies and things I’m learning. From visual design, web design, UX, and more. But I’ve never introduced myself and what I do. I’m a photographer, videographer, multimedia specialist, and graduate student. I graduated from Keene State College with…Read More
It all started with a tweet–
claiming that more than 1,000 mail-in ballots were discovered in a dumpster in Sonoma County, California.
Writing is difficult for me. The world is saturated with everyone else’s words and who cares to read mine? How can I stand out? What do I write about? Where do I begin?Read More