Social Media Metrics that Matter

There is a vast amount of information and data available when looking at social media metrics. Just because there’s so much data readily available, doesn’t mean that you need it all. Picking out what social media metrics to analyze should align with your business goals. If you’re new to social media analytics, this blog will…

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Aerie Social Media Audit

This week I performed a social media audit on Aerie. I already follow the brand on Instagram and Facebook, but was curious what their social presence looked like on other platforms. Aerie is a favorite brand of mine, because of their inclusivity and positivity on all body shapes and abilities. I analyzed their content on…

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Why You Should Use Social Media For Business

Social media is a powerful tool, and our phones have turned into pocket-sized computers. The way that people have consumed media has changed vastly over the last decade, and businesses need to keep up with the latest trends. According to Keith Quesenberry’s Social Media Strategy, we spend more time on our phones than watching television–spending…

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AD Design

In my last blog, I created a logo for a made-up company called Green Thumb Plant Shop. In this blog I’m creating an advertisement design for this plant shop. Advertising. It’s everywhere. Posters, commercials, print, digital, etc. Advertisements grab people’s attention and draw them in. Targeted ads have to reach their audience and be distributed…

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Facebook Ads are Stealing Your Money and Attention

Have you ever talked about a product you liked with a friend and then an advertisement for that same product showed up on your Facebook timeline? That’s not a coincidence.

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