Social Media Metrics that Matter

There is a vast amount of information and data available when looking at social media metrics. Just because there’s so much data readily available, doesn’t mean that you need it all. Picking out what social media metrics to analyze should align with your business goals. If you’re new to social media analytics, this blog will…

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What is Social Media Analytics?

72% of Americans use at least one form of social media. Everyone knows what Facebook is, and why people use social media–there’s no need to explain that. But, why has the idea of analyzing social media interactions and gathering its data become so popular? Here’s the short answer: Analyzing social media data (social media analytics)…

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Analysis of a Social Post

Today we’ll be touching the surface of social media analytics. So for those of you that are new to social analytics, this post is for you! I decided to analyze one of my favorite beer companies, Harpoon Brewery. They have fantastic beer and are employee owned! We’re going to take a look at their Facebook…

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Aerie Social Media Audit

This week I performed a social media audit on Aerie. I already follow the brand on Instagram and Facebook, but was curious what their social presence looked like on other platforms. Aerie is a favorite brand of mine, because of their inclusivity and positivity on all body shapes and abilities. I analyzed their content on…

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How to Capture Your Reader’s Attention

You’ve written your blog, article, or paper– now what’s the best way to get it out into the world?

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What Impact Does Fake News Have on Our Democracy?

It all started with a tweet–
claiming that more than 1,000 mail-in ballots were discovered in a dumpster in Sonoma County, California.

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Facebook Ads are Stealing Your Money and Attention

Have you ever talked about a product you liked with a friend and then an advertisement for that same product showed up on your Facebook timeline? That’s not a coincidence.

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What’s Wrong with Being Connected?

The buzzing of your phone, binging sound from your email, a blinking light from an instant message awaiting your response, co-workers talking around you. These are all things that take your attention away from your work.

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