When is Advertising Unethical?

The average person views up to 10,000 advertisements a day. Whether we realize it or not, ads are everywhere. Advertising agencies and brands have gotten incredibly talented at blending their ads into native content. Magazine ads can look like a photo for an editorial piece and TikToks videos by influencers can be ads. The only … Continue reading When is Advertising Unethical?

Website Content Audit

Today I generated a website audit and report on a fantastic non-profit organization, The Elephant Sanctuary In Tennessee. The Elephant Sanctuary's website was analyzed for a content audit. Using the Screaming Frog SEO Spider, the website was audited for SEO, accessibility, and website structure. The website was additionally analyzed for accessibility using WAVE Web Accessibility … Continue reading Website Content Audit

Content Strategy: Where to Begin?

Content strategies are all about problem-solving. These strategies can focus on solving problems within a business, like easing the flow of communication or making a user-friendly website. On the other hand, content strategy can help solve business challenges and workflow issues. How Has Content Strategy Changed? content strategy The history of content management and strategy … Continue reading Content Strategy: Where to Begin?

How to Manage Video Content

Whether you're reading this blog for the first time or a returning visitor, hello and welcome! I am a multimedia specialist, meaning I create and manage a multitude of content as a large part of my job. My biggest content source is digital video, which naturally takes up a lot of hard drive space. I … Continue reading How to Manage Video Content

Social Media Metrics that Matter

There is a vast amount of information and data available when looking at social media metrics. Just because there's so much data readily available, doesn't mean that you need it all. Picking out what social media metrics to analyze should align with your business goals. If you're new to social media analytics, this blog will … Continue reading Social Media Metrics that Matter

Analysis of a Social Post

Today we'll be touching the surface of social media analytics. So for those of you that are new to social analytics, this post is for you! I decided to analyze one of my favorite beer companies, Harpoon Brewery. They have fantastic beer and are employee owned! We're going to take a look at their Facebook … Continue reading Analysis of a Social Post

Why You Should Use Social Media For Business

Social media is a powerful tool, and our phones have turned into pocket-sized computers. The way that people have consumed media has changed vastly over the last decade, and businesses need to keep up with the latest trends. According to Keith Quesenberry's Social Media Strategy, we spend more time on our phones than watching television–spending … Continue reading Why You Should Use Social Media For Business

WordPress vs. Hand-Coding

When building a website, there are three approaches to choose from: A Content Management System(CMS), HTML Editors, and Hand-Coding. Which option should you choose? Well, it all depends on your experience with web development and your desired outcome. Let's look at the options. 1. Content Management Systems (CMS) content management system A Content Management System … Continue reading WordPress vs. Hand-Coding

Is Blogging Dead?

Is Blogging Dead? "Blogs are so 2001!", replied my boss when I told her that I've been writing them. "Yeah, she's right", I thought. But the more I've read and written them, I realized, they're far from dead! Got a wilting houseplant? What do you do? I'll bet you'd Google "how to save my plant" … Continue reading Is Blogging Dead?

Web Design

Everyone knows about the internet. The internet is a primary place for people to gather information, connect, and explore. A person who visits a website makes several choices: to move through it, enter information, search, read, comment, play games, download content, etc. Streamlined design and easy navigation are key to a successful website. Devices + … Continue reading Web Design