Social Media Metrics that Matter

There is a vast amount of information and data available when looking at social media metrics. Just because there’s so much data readily available, doesn’t mean that you need it all. Picking out what social media metrics to analyze should align with your business goals. If you’re new to social media analytics, this blog will…

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Analysis of a Social Post

Today we’ll be touching the surface of social media analytics. So for those of you that are new to social analytics, this post is for you! I decided to analyze one of my favorite beer companies, Harpoon Brewery. They have fantastic beer and are employee owned! We’re going to take a look at their Facebook…

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Why You Should Use Social Media For Business

Social media is a powerful tool, and our phones have turned into pocket-sized computers. The way that people have consumed media has changed vastly over the last decade, and businesses need to keep up with the latest trends. According to Keith Quesenberry’s Social Media Strategy, we spend more time on our phones than watching television–spending…

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WordPress vs. Hand-Coding

When building a website, there are three approaches to choose from: A Content Management System(CMS), HTML Editors, and Hand-Coding. Which option should you choose? Well, it all depends on your experience with web development and your desired outcome. Let’s look at the options. 1. Content Management Systems (CMS) A Content Management System is a web…

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Is Blogging Dead?

Is Blogging Dead? “Blogs are so 2001!”, replied my boss when I told her that I’ve been writing them. “Yeah, she’s right”, I thought. But the more I’ve read and written them, I realized, they’re far from dead! Got a wilting houseplant? What do you do? I’ll bet you’d Google “how to save my plant”…

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Web Design

Everyone knows about the internet. The internet is a primary place for people to gather information, connect, and explore. A person who visits a website makes several choices: to move through it, enter information, search, read, comment, play games, download content, etc. Streamlined design and easy navigation are key to a successful website. Devices +…

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How To Make Your Online Content Readable

Have you ever tried to read a sentence over and over and couldn’t digest it? Your eyes blur over the words and you can’t grasp what the author is saying. That’s a tall tale sign the author is trying to sound smarter or make their concept more complicated than they need to. In order to make…

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