Location and Hyperlink Analytics

Location Analytics is the practice of mining the location of people and their data, and visualizing the results with mapping. GPS embedded in our phones provide location-based services to consumers and provide data to location miners. Location analytics can be helpful in understanding cultural behaviors, aiding in localized weather alerts, and many other safety hazards.…

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Text Analytics and Keyword Analysis

Today we’re going over Social Media Text Analytics for Business Intelligence. We will explain the several reasons why social managers analyze social text and will provide an example on how to perform a keyword search and analysis. Social Media Text Analytics Text analytics is used to examine and discover: sentiments, trends, intentions, stance, and concepts.…

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Analysis of a Social Post

Today we’ll be touching the surface of social media analytics. So for those of you that are new to social analytics, this post is for you! I decided to analyze one of my favorite beer companies, Harpoon Brewery. They have fantastic beer and are employee owned! We’re going to take a look at their Facebook…

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UX Research Report

Over the past 7 weeks I have learned all about Usability Studies in my “Understanding Your Audience” class at Quinnipiac University. I read Understanding Your Users and UX Methods: A Quick Guide to User Experience Research Methods. This was the ultimate crash course and introduction to UX for me, and I had no idea what…

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Usability Testing

In recent posts I’ve talked about user research methods. Today’s method is about usability testing. Usability testing is an observation of users attempting to complete a set of tasks with your product based on scenarios. Participants interact with the product as they think aloud, and user performance is evaluated. This evaluation is based on task…

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AS-IS and TO-BE Analysis

In web design, or any other product development process, User Research methods are performed to analyze and test usability, function, and performance of your product. There are several methods that can be deployed depending on your desired goal or outcome. The book, UX Methods: A Quick Guide to User Experience Research Methods is very handy…

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Semantic Differential Analysis

When performing UX research methods, there are several choices and paths you can go down. In my last blog I talked about a method called the System Usability Scale. In short, that method is a great way to measure functionality and usability within a system. The method I’ll be going over today is called the…

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Website Overhaul

Over the next several weeks I will be researching and analyzing user experience, or UX, as it pertains to a web design. I will to develop a new web design and deploy tests and surveys throughout the process. By the end of the next seven weeks I’ll have learned all about user-centered design and have…

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