The fine line between who you are writing to and who you are writing for is something everyone has trouble with. In his book On Writing Well, William Zinsser calls this struggle the writer’s paradox.
Writing is difficult for me. The world is saturated with everyone else’s words and who cares to read mine? How can I stand out? What do I write about? Where do I begin?
Have you ever tried to read a sentence over and over and couldn’t digest it? Your eyes blur over the words and you can’t grasp what the author is saying. That’s a tall tale sign the author is trying to sound smarter or make their concept more complicated than they need to. In order to make…