Paid Ads vs. Organic Posts

We’ve All Seen Paid Ads Social media advertising reaches their audiences either by pay-per-click (ppc) advertising, influencer generated content, or display ads. Most of the time, these ads reach you because you’ve been chosen as the brand’s target market and this company is heavily paying for their ads to get in front of your eyeballs.…

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Aerie Social Media Audit

This week I performed a social media audit on Aerie. I already follow the brand on Instagram and Facebook, but was curious what their social presence looked like on other platforms. Aerie is a favorite brand of mine, because of their inclusivity and positivity on all body shapes and abilities. I analyzed their content on…

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Why You Should Use Social Media For Business

Social media is a powerful tool, and our phones have turned into pocket-sized computers. The way that people have consumed media has changed vastly over the last decade, and businesses need to keep up with the latest trends. According to Keith Quesenberry’s Social Media Strategy, we spend more time on our phones than watching television–spending…

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