Category: Social Media Analytics
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How to Keep Your Information Private on Social Media
Scenario: “You are an online marketer. You mainly rely on email marketing and social media. A new prospect reaches out to hire you for her online consulting business. She uses her name for her branding. However, she is very much concerned about privacy issues in social media. She is overwhelmed with the idea of using…
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What does the Headspace App do with my Data?
Hello! Welcome to today’s blog where I’ll be examining the privacy policies on an application on my iPhone. I’m interested in digging deep and revealing what kind of information they are collecting from me, why they collect this information, and what they do with my information. I think it’s important for us (users) to see…
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Location and Hyperlink Analytics
Location Analytics is the practice of mining the location of people and their data, and visualizing the results with mapping. GPS embedded in our phones provide location-based services to consumers and provide data to location miners. Location analytics can be helpful in understanding cultural behaviors, aiding in localized weather alerts, and many other safety hazards.…
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Using Google Trends to Help Your Business
Google Trends is an incredible tool to see what people are “searching” for around the Globe. Within Google Trends, you can research peak interests of a specific topic on a timeline, look at top questions searched about a topic, and see where these search queries are coming from around the world. Keyword search trends can…
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Text Analytics and Keyword Analysis
Today we’re going over Social Media Text Analytics for Business Intelligence. We will explain the several reasons why social managers analyze social text and will provide an example on how to perform a keyword search and analysis. Social Media Text Analytics Text analytics is used to examine and discover: sentiments, trends, intentions, stance, and concepts.…
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Social Media Metrics that Matter
There is a vast amount of information and data available when looking at social media metrics. Just because there’s so much data readily available, doesn’t mean that you need it all. Picking out what social media metrics to analyze should align with your business goals. If you’re new to social media analytics, this blog will…
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What is Social Media Analytics?
72% of Americans use at least one form of social media. Everyone knows what Facebook is, and why people use social media–there’s no need to explain that. But, why has the idea of analyzing social media interactions and gathering its data become so popular? Here’s the short answer: Analyzing social media data (social media analytics)…
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Analysis of a Social Post
Today we’ll be touching the surface of social media analytics. So for those of you that are new to social analytics, this post is for you! I decided to analyze one of my favorite beer companies, Harpoon Brewery. They have fantastic beer and are employee owned! We’re going to take a look at their Facebook…
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