Category: Content Strategy
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Content Strategy Proposal
What is a request for proposal (RFP), and what is a content strategy proposal? A RFP is a document that companies use to solicit proposals, often made through a bidding process. The bidders are typically an agency or company interested in being a potential supplier or servicer and they are the ones to create a…
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When is Advertising Unethical?
The average person views up to 10,000 advertisements a day. Whether we realize it or not, ads are everywhere. Advertising agencies and brands have gotten incredibly talented at blending their ads into native content. Magazine ads can look like a photo for an editorial piece and TikToks videos by influencers can be ads. The only…
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Website Content Audit
Today I generated a website audit and report on a fantastic non-profit organization, The Elephant Sanctuary In Tennessee. The Elephant Sanctuary‘s website was analyzed for a content audit. Using the Screaming Frog SEO Spider, the website was audited for SEO, accessibility, and website structure. The website was additionally analyzed for accessibility using WAVE Web Accessibility…
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Content Strategy: Where to Begin?
Content strategies are all about problem-solving. These strategies can focus on solving problems within a business, like easing the flow of communication or making a user-friendly website. On the other hand, content strategy can help solve business challenges and workflow issues. How Has Content Strategy Changed? The history of content management and strategy has been…
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How to Manage Video Content
Whether you’re reading this blog for the first time or a returning visitor, hello and welcome! I am a multimedia specialist, meaning I create and manage a multitude of content as a large part of my job. My biggest content source is digital video, which naturally takes up a lot of hard drive space. I…
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