Blog

Weekly blog featuring: design, website building, UX, media writing, and more.

Latest Posts

Text Analytics and Keyword Analysis

Today we’re going over Social Media Text Analytics for Business Intelligence. We will explain the several reasons why social managers analyze social text and will provide an example on how to perform a keyword search and analysis. Social Media Text Analytics Text analytics is used to examine and discover: sentiments, trends, intentions, stance, and concepts.…

Read More

Social Media Metrics that Matter

There is a vast amount of information and data available when looking at social media metrics. Just because there’s so much data readily available, doesn’t mean that you need it all. Picking out what social media metrics to analyze should align with your business goals. If you’re new to social media analytics, this blog will…

Read More

What is Social Media Analytics?

72% of Americans use at least one form of social media. Everyone knows what Facebook is, and why people use social media–there’s no need to explain that. But, why has the idea of analyzing social media interactions and gathering its data become so popular? Here’s the short answer: Analyzing social media data (social media analytics)…

Read More

Analysis of a Social Post

Today we’ll be touching the surface of social media analytics. So for those of you that are new to social analytics, this post is for you! I decided to analyze one of my favorite beer companies, Harpoon Brewery. They have fantastic beer and are employee owned! We’re going to take a look at their Facebook…

Read More

Loading…

Something went wrong. Please refresh the page and/or try again.

Subscribe!

Get new content delivered directly to your inbox.

Join 300 other followers