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Myself along with every other millennial, have come of age where we have started to think about purchasing our first home. The COVID-19 pandemic has also caused an unprecedented rise in home buying. If you have not started the process of buying your own home, let’s walk through it with a visual journey map. Journey…Keep reading
Ideation is the third step in the design thinking process. After empathizing and understanding users, you then use this empathy to define the human-centered problem or problems. The third step is called ideate or ideation. Ideate is the part of the design process where you generate radical design ideas. Ideation is the process of exploring…Keep reading
First, we empathize with the users or customers who are using the product or service. We empathize by listening, watching, and understanding the end user. Then, we define the problem. The Define stage of the design thinking process is exactly what it sounds like. You cannot solve a problem without first understanding and defining the problem first. When a user has a complaint about a product or service, there is always a cause to the problem. What is causing the user to complain about the product or service? To put it simply, a user complaint + cause = problem.Keep reading
Now I’ve set off to create user profiles, personas, and scenarios to figure out exactly what type of people shop online at Target. After doing some research, I’ve found that the Target’s primary customer base is…me. Well, not exactly, but according to Numerator, “Target’s typical shopper is a white suburban mother between 35 and 44 years old. She typically has some college or a 4-year degree education with a household income of $80,000.” While this doesn’t match my persona exactly, it’s pretty darn close!Keep reading
Empathy is the first stage in the design process, which I talked about in my last blog. Designers need to understand the reasons why people act, think, and feel certain ways, in order to create solutions to their problems. Imagine trying to solve a problem without figuring out why people were having the problem in…Keep reading
When shopping online at a big box store, I typically gravitate towards Target. As someone who is learning about UX, I wondered why Target is my preference. I decided to perform a website analysis between Target and a competitor, using feelings and needs statements as it relates to UX and UI. I chose Walmart as…Keep reading
Design Thinking is a process. It is flexible, iterative, and focuses on collaboration between designers and users. The goal of Design Thinking is to create solutions by using a human-centered approach to complex problems based on how people think, feel, and behave. Where it all Began Nobel Prize laureate Herbert Simon outlined the first model…Keep reading
The purpose of this design sprint is to introduce students in this course (Principles of User Experience) to the Design Thinking process. Each student partnered with a classmate, taking turns interviewing, evaluating, and working through the steps in the process. The mission of this crash course is to improve the educational experience at Quinnipiac University…Keep reading
What is a request for proposal (RFP), and what is a content strategy proposal? A RFP is a document that companies use to solicit proposals, often made through a bidding process. The bidders are typically an agency or company interested in being a potential supplier or servicer and they are the ones to create a…Keep reading
The average person views up to 10,000 advertisements a day. Whether we realize it or not, ads are everywhere. Advertising agencies and brands have gotten incredibly talented at blending their ads into native content. Magazine ads can look like a photo for an editorial piece and TikToks videos by influencers can be ads. The only…Keep reading
Today I generated a website audit and report on a fantastic non-profit organization, The Elephant Sanctuary In Tennessee. The Elephant Sanctuary‘s website was analyzed for a content audit. Using the Screaming Frog SEO Spider, the website was audited for SEO, accessibility, and website structure. The website was additionally analyzed for accessibility using WAVE Web Accessibility…Keep reading
Content strategies are all about problem-solving. These strategies can focus on solving problems within a business, like easing the flow of communication or making a user-friendly website. On the other hand, content strategy can help solve business challenges and workflow issues. How Has Content Strategy Changed? The history of content management and strategy has been…Keep reading
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