The Blog

Content Strategy Proposal

What is a request for proposal (RFP), and what is a content strategy proposal? A RFP is a document that companies use to solicit proposals, often made through a bidding process. The bidders are typically an agency or company interested in being a potential supplier or servicer and they are the ones to create a … Continue reading Content Strategy Proposal

Website Content Audit

Today I generated a website audit and report on a fantastic non-profit organization, The Elephant Sanctuary In Tennessee. The Elephant Sanctuary‘s website was analyzed for a content audit. Using the Screaming Frog SEO Spider, the website was audited for SEO, accessibility, and website structure. The website was additionally analyzed for accessibility using WAVE Web Accessibility … Continue reading Website Content Audit

Content Strategy: Where to Begin?

Content strategies are all about problem-solving. These strategies can focus on solving problems within a business, like easing the flow of communication or making a user-friendly website. On the other hand, content strategy can help solve business challenges and workflow issues. How Has Content Strategy Changed? The history of content management and strategy has been … Continue reading Content Strategy: Where to Begin?

Location and Hyperlink Analytics

Location Analytics is the practice of mining the location of people and their data, and visualizing the results with mapping. GPS embedded in our phones provide location-based services to consumers and provide data to location miners. Location analytics can be helpful in understanding cultural behaviors, aiding in localized weather alerts, and many other safety hazards. … Continue reading Location and Hyperlink Analytics

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