Content Strategy Proposal

What is a request for proposal (RFP), and what is a content strategy proposal?

A RFP is a document that companies use to solicit proposals, often made through a bidding process. The bidders are typically an agency or company interested in being a potential supplier or servicer and they are the ones to create a business proposal in response.

St. Charles Public Library District

SCPLD’s website

A request for proposal for website development was released by the St. Charles Public Library District, in St. Charles, IL. In the RFP, the statement of purpose cites that the St. Charles Public Library District seeks proposal from qualified professional website design and development consultants to redesign the library’s website using a content management system for the purpose of building and maintaining the site. Bunch Media created this content strategy proposal to answer the call for the request for proposal. The RFP from St. Charles Public Library is real, and the content proposal from Bunch Media was created for a graduate class for real-life practice.

Content Strategy Proposal

Several analyses were performed on SCPLD’s current website to create this proposal. An SEO audit, an accessibility audit, a competitive analysis, a content writing audit, site architecture analysis, and a competitive analysis were all performed. The contents of this proposal include: Executive Summary, Introduction, Current Content Analysis, SEO, Accessibility, Writing, Architecture, Competitive Analysis, Strategy Statement and Messaging Framework, Content Design, Writing Style Guidelines, Key Findings, & Next Steps.

The full proposal is available for download here:

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